Fill your calendar with high-ticket jobs year round using Google Ads.
We build a scalable, consistent client acquisition system for home automation and A/V integrators. No slow seasons, no relying on referrals, and no filming content.
With Harry Allenby, Founder · Mach5 Digital
One integrator per market. Check if yours is still open.
Sound familiar?
If any of these describe your business, we can fix it.
You have a slow season (or a dead month) where the phone just stops ringing.
You're relying on referrals and hoping they keep coming.
You have a marketing agency, and you don't trust what they're telling you.
You're running the ads yourself and you're frustrated and confused.
You get more calls asking if you’re Comcast or ADT than asking about Control4 and Lutron.
You just aren't getting enough leads.
The system
It's not flicking a switch. We have it down to a science.
In short, we run highly optimized Google Ads. Here's how we build a consistent client acquisition system into your business so you get a steady flow of clients year round.
- 1
We learn your business and your market
What brands, products, and services you offer. Where the pockets of wealthy homeowners are. Whether your market is seasonal, which services are most popular, and who you compete with.
- 2
We install the tracking before spending a dollar
Our custom integrator CRM connects to D-Tools and your other project software, plus your call system. No CallRail or RingCentral? We set it up. Every lead is tracked to the exact campaign. This takes about a day once onboarding is done.
- 3
We build campaigns from industry data
We only work with integrators, so we already know which campaigns work at every stage. Just starting out? We have data before you do. Already advertising? We benchmark you against our top-performing accounts.
- 4
We optimize on real, closed jobs
Because every job is attributed back to a campaign, we make spend decisions based on what actually closed — not clicks. The system gets sharper every month.
The model
Simple. And our incentives are aligned with yours.
It costs less than an in-house team, and because part of what we earn depends on the jobs our leads produce, we only do well when you do. Our job is to fill your calendar with the highest-ticket, highest-quality jobs possible, year round.
We set everything up
Market research, tracking, CRM, call system, campaign buildout, and ongoing management. All handled by our team.
A management fee
A straightforward monthly fee for running and optimizing your campaigns. It costs a fraction of an in-house marketing hire.
A small performance fee
Charged only on jobs we’re 100% certain came from our campaigns. We get paid more when we actually perform.
The only things we ask of you
- Answer the phone
- Log your jobs
- Respond to form fills quickly
- Close deals
What you never have to do
- Filming ads or dancing for social media
- Long calls explaining how your industry works
- Figuring out what is and isn’t working
- Learning bloated, redundant software
- Double data entry — we connect to D-Tools, Portal, Jetbuilt, or your spreadsheet
The proof
Built for integrators across the country.
- South Florida
- Gold Coast
- South Texas
First 30 days · during their slow season
$132k
in sales from 4 jobs, all from Google Ads.
26 months with a South Florida home automation company
$311
Average cost to close a job
Across 586 closed jobs averaging $11,634
37x
Return on ad spend
$6.8M in revenue from $182,000 in ads
586
Jobs closed
Every proposal became a signed job
If you want this built into your business
What integrators ask us
The objections we hear most, answered.
Most integrators think that — but the off-season is often your best opportunity. Seasonal residents can afford your services and want the work done while they're away, so they come home to a finished project. And the year-round residents are still searching for A/V work. We target the people who are leaving, get them booked in, and find which services are most popular with year-round residents in the off months, so the lead tap never dries. We've run this exact system in South Florida, where the snowbirds head north for the summer.
If you're going in blind, or hiring an agency that's never worked with integrators, sure — it might take 3 to 6 months to see profit. With us, we know what works before we spend a dollar. In the first 30 days with one integrator, we brought in $132k in sales from 4 jobs from Google Ads — during their “slow season.” Most clients see profitable results within about 30 days.
That's why we're here. You don't film ads, you don't sit on long calls explaining your industry, and you don't learn new software. Answer the phone, log your jobs, respond to form fills, and close deals. We connect our software to whatever you already use — D-Tools, Portal, Jetbuilt, or a spreadsheet — so there's no double data entry.
Agencies do work — you just need the right one. A generalist agency that does HVAC and plumbing might know how to run ads, but they don't know what Control4, Lutron, Savant, Crestron, DMF, WAC, or Séura is. That's your entire business. We already know the brands, services, and the strategies that work in your market, because we've proven it with our clients.
With us you get a whole team that only does marketing for your industry, for a fraction of the cost of an in-house employee. In-house marketers are usually overloaded and stretched across skills they can't all master. We can work alongside your existing team and help them improve. One integrator we started with was paying more than $100k a year for in-house Google Ads and SEO with underwhelming results — he now pays us a fraction of that and his results are dramatically better.
Tracking goes in before a single dollar is spent. Calls route through dedicated tracking numbers and form fills are tied to the exact campaign that generated them. We only charge a performance fee on jobs we're 100% certain came from our campaigns. Your referrals and repeat customers never touch our tracking.
No. We only work with one integrator per market. Once a market is claimed, it's closed — so your budget never competes with another company paying us for the same searches.
Why only us
Experts in Google Ads. Experts in your industry.
We only work with home automation and A/V integrators, so our knowledge of every brand, product, service, and market lets us launch high-performing campaigns from day one.
Harry Allenby
Founder, Mach5 Digital
I spent ten years in this industry before I started running ads for it. I know what a Control4 install involves, what a good lead looks like versus a tire-kicker, and why most agencies can't tell the difference. That's the entire reason Mach5 only works with integrators — it's the one market where I already know the answers. I also spent two years as a data analyst for a luxury real estate company, and that experience lets us apply these same marketing techniques successfully in any market.
One integrator per market.
We don't bid against our own clients. When a market is claimed, it's closed.
Add more qualified jobs to your calendar.
Fill out a short application and book a free strategy call with me. We'll look at your market and see if we can help. Since we only make money when we perform, we don't take on clients we can't help.
We only work with home automation and A/V companies spending or willing to spend $4,000+/month on Google Ads.
Calls are booked a maximum of 3 days in advance.